SWA Group has designed 'The Promenade On Forest,' a pandemic-age pedestrian plaza with dining, shopping and safe gathering spaces in laguna beach. A collaboration with the City of Laguna Beach, CA, the project aims to support local businesses, artists, as well as strengthen public wellbeing and social bonds.
The Promenade on Forest, which opened to the public on June 15, is a step above simple street closures to improve social distancing. In the current climate of the political divide between 'stay-at-home' and 'open-up' proponents, the project serves as a model of a new kind of public space, one that takes into consideration both health and economy. Public health and safety measures are made visible through directional sidewalk and street arrows for one-way pedestrian traffic, introduction of handwashing stations, additional retail signage in the street, and visible cleaning staff.
SWA's kit of design elements includes wooden decks fashioned for different uses. Dining decks feature high railings (made of wooden pallets) and accommodate movable tables and chairs for expanded restaurant dining space that conforms to liquor licensing as well as social distancing requirements. SWA's plan included utilizing rentable furniture, a key component for affordability. The firm also introduced merchandise decks that provide protected, open-air space for retail stands on the sidewalks. Performance decks provide space for soft programming and live entertainment. A projector screen is included to showcase local musicians and other cultural arts performers, and will eventually transition to hosting a solo live performer. String-lights are introduced along the street to foster a spatial definition and a feeling of festivity. The promenade includes multiple opportunities for the engagement of local artists, including temporary art installations. All of these elements can be easily modified and replicated in other locations nationwide.